Some of y’all may know that I have a kind of mild feud with BGG, dating back several years. Basically some of their moderators seem quite hostile to me, moving my threads into places where no one can find them, banning or removing my posts, and so forth. At least that’s what it looks like from my point of view. I felt that I’d been a big booster to BGG (I have a golden meeple, for instance) and was treated poorly in exchange so I don’t post nearly as much as I used to, and now don’t reply to posts that aren’t directly PG related.
Anyway, we kept advertising in BGG, even though it’s one of the most expensive websites on which to do this, based on the theory that “all the gamers” hang out there. So I guess we are still big supporters of them financially. Until now – we did a check on which sites gave us the most sales, and not only was BGG just about the most expensive, it was almost dead in terms of sales. In fact, in the last report, we got $0.00 from them, which means we paid them hundreds of bucks for nothing. Of course, the lack of response to us isn’t BGG’s fault – I’m sure they’d rather it was the case that advertising on them gave big returns.
I’m not sure if the reason for the bad sales is the small hard-core BGG group that hates Kickstarter and Petersen, or because lots of the main BGG backers have ad block, or what. But there you have it.
Everyone has adblock, and rightly so.
I mean I bought a ton of CW stuff on the newest onslaught because I saw topics about it on BGG, but not from ads, no.
Honestly the only ads I follow on stuff are when it’s an actual in-person post from the boardgame maker, not an automated one.
While I have adblock available I almost always turn it off when I go to a site – at least if it’s a site that PG might want to advertise on. I want to see the ads to know what’s going on.
Adblock all the time for me too.
I subscribe to the BGG new kickstarters geeklist, which lets me see all upcoming and current boardgame projects.
But yeah, I’m all about controlling my information sources / feeds where possible; AdBlock has gotta be massively frustrating for people trying to get brand awareness etc… out there, but I think other channels (like FB adverts, or paid promoters) are a lot more successful; partly as AdBlocking on phones isn’t as common as desktops / laptops, and BGG is a very desktop driven website still, despite the ongoing redesign, whereas I’ll scroll social feeds on my phone a lot more.
Of course, myself and anyone on this forum is likely a newsletter subscriber anyway, so we know we’re not gonna miss out on new PG stuff.